I’m a Starbucks consumer. I love Starbucks. In fact, I love most things about Starbucks, namely: their beautiful, warm, inviting, and friendly atmosphere, the coffee selection, the ambiance, and the customer service. In other words, I love Starbucks. That said, I have my doubts about a lot of their marketing practices.
To begin with, Starbucks’ relationship marketing is more about having a customer relationship with their brand than improving it. As such, they don’t really care where you get your coffee, how you use their coffee, and how you interact with their employees. This is because to them, their brand is not an actual business (although it is a business). Starbucks is just a company that delivers a customer experience. When you buy from someone, you’re buying a product.
Starbucks relationship marketing is the process of marketing a customer through a brand. It is the process of creating a customer “relationship” with each customer. To do this Starbucks will try to sell you a product or service. The key to Starbucks relationship marketing is to create a relationship with their customers and make that relationship as close as possible. This means that Starbucks will try to be as close to you as possible.
Starbucks relationship marketing means that Starbucks will try to be as close to you as possible, and they will not be shy about it. Their marketing will be more “human” because its purpose is to sell you a product or service, and it will try to sell you those services, products, or brands as close to you as possible.
Starbucks relationship marketing might sound like it’s just about selling you a coffee, but it’s actually about how close they are to you. Starbucks is trying to get you to buy their beverages by making you a relationship with them. By putting their Starbucks logo on your credit card, by having a branded Starbucks in your home, and by putting Starbucks advertisements in your TV. To make that relationship as close to you as possible, Starbucks will be more human.
Starbucks relationship marketing isn’t all about you. Starbucks relationship marketing is about you. They are trying to make you a Starbucks customer. They’re trying to make you a relationship with them. They know that the more you’re with them, the more you’ll like them, and they know that you’ll like them more when you’re a Starbucks customer.
By putting Starbucks advertisements in your TV, you are essentially getting them on your TV. You are allowing them to advertise their service, their products, their location, and their business on your TV. Because they are your home, they want you to think you are your home. They want you to think theyre your family, and they are trying to turn your TV into a relationship with them.
In essence, the message is: “There’s a Starbucks near you. We will love you and treat you like your family.” The more Starbucks customers you have, the more youll like them, and they will know that youll like them more when you’re a Starbucks customer.
This seems like a pretty simple message, but we’re not actually sure what we think of it. We think of the relationship with Starbucks as pretty simple. You just stop by their store, buy your coffee, and then come back to your computer to chat with them and to make a real friend. We think of this as having a very simple and direct impact.
In our opinion, Starbucks is a pretty simplistic relationship marketing strategy, it seems to be focusing on a broad group of customers and a narrow group of customers. We think that this is a way a company can get more customers without ever actually doing anything. They just stop by the store, buy their coffee, and then return to their computers to chat with the people that they like.