Many of us work in an office, a warehouse, or somewhere else that makes us feel safe and secure, so we feel as if we can take control of our lives and our work.
The opposite is true. Most of us don’t feel safe or secure working in an office or a warehouse. It’s not like we’re being tortured by terrorists or held against our will. We’re just doing a job.
Its important to note that we are all humans with all of the same desires, fears, and needs. Our office, warehouse, or whatever other place we work is just one of many locations. It isn’t any more or less important than any other location.
The issue here is that the word ‘infrastructural’ is used so loosely. A business strategy is a specific plan for how to achieve a specific goal. A company may have one strategy or may focus on several strategies. A business strategy is a specific plan for how to achieve a specific goal. The more detail you can provide in a business strategy, the easier it is for a company to make change.
In a business strategy, the goal is to achieve a specific goal. For example, a company might be engaged in manufacturing. If the goal is to sell as many products as possible, the company will have to have an infrastructural plan that will achieve that goal. It is no different than having a business plan. The company will need to have a set of goals that will get the company to achieve the goals set by its business strategy and those goals will be set by the business strategy.
The business strategy is the process of deciding what is best for the company – from the business’ perspective – and then setting goals for those decisions. Your business strategy may be a lot more detailed than mine. However, most businesses have a set of business goals that are clearly defined and have a set of actions that must be followed to get to the goals.
I’m talking about the “why” behind the business strategy. For example, your business strategy might say, “We are going to be profitable by 2020.” But the business strategy doesn’t have to say that; the business strategy can be a lot more detailed than that.
Its more like the business strategy should be so detailed that the business strategy can be written down and used to guide the business strategy, and the business strategy should be more detailed that the business strategy.
The word “infrastructural” has been used a lot for a reason, and I think it’s because of how often business plans get rebranded as “infrastructural” plans. When I was at school we learned that the term “infrastructural” comes from the word “infrastructure”, which was originally used to describe a building, which was later applied to a building’s infrastructure.
In the late 1970s, the word infrastructural was applied to a business strategy. A small business that built a new factory, for example, would have a business strategy of “we’ll build the building that will make this factory profitable.” Infrastructural is a word that has a lot of meaning and a lot of potential to be used in the business world.
